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[View \| Download]	ING Vysya sinking film By lunarvibes Rediffusion DY&R. Bangalore. India Creative Dir-Minakshi Achan, Arun Kumar R, Montoo Bassi. Copy-Arun kumar r, Kartik Venkat. Art- Arun kumar r, Sandeep K, Vishal V. There was a time when financial services ads in India were dominated by a sense of dread and uncertainty -- a fear of what the future held. Then creativity happened, and banks and insurance companies trashed their dry adverts and started forging joyful, emotional bonds with consumers. In a new ad for ING Vysya Life Insurance, Rediffusion DY&R has attempted to strike a balance between joy and trepidation -- two strong emotions that money tends to evoke. The challenge for Rediff was to communicate the ING Vysya Life Insurance (IVL) brand essence, 'Experience the Joy of Fulfilling Your Responsibilities', in a competitive market. Rediffusion conducted research to understand consumer behaviour in the financial space, especially in insurance. Next, the agency developed the IVL Brand Blueprint and landed up with the core communication idea -- experiencing the joy of responsibility. Financial decision making in most Indian households is the responsibility of the provider (usually men, though women do play a key role in such decision making, especially in double income households). Hence, the target group for IVL in the insurance category is males in the age group of 25-44 years, while the secondary TG is women in the age group of 25-44 years. According to the Rediff team, cherished moments such as a wedding, the birth of a child, admission of children into premier universities or courses, or even thoughts of retirement, are very important in our lives. Each of these moments bring with them added financial and emotional responsibilities, which have to be fulfilled. It is at that precise moment when we learn about such joy that the sheer weight of our responsibility sinks into our minds. This has been juxtaposed in the ad with the actual "sinking" of the protagonists into the ground. The jingle in the ad basically says " these are joyful moments, but these joyful moments are a tad heavy" Tags: ad, arun, bangalore, commercial, dy&r, india, ing, insurance, kumar, life, rediffusion, sinking, tv, vysya 2 Downloads - Last from: http://downthisvideo.com/ (Your Blog here!)
[View \| Download]	Brand Equity EP 5 SEG 3 By prashantdr Brand Equity is ET NOW's advertising and marketing weekly feature show. Brand Equity presents news, expert opinions, reviews and commentary on India's advertising and marketing industry. In this episode, Brand Equity takes a look at consumer spending habits across 6 Indian metros, looks at corporate relationships in a new light, meet DDB's Bob Scarpelli, exposes a scam advertisement, covers the launch of Man United Cafe in Mulund, Mumbai and takes a look at two of Piyush Pandey's favourite commercials. Original Airing Date: Wed, July 15, 2009 07:30pm, 10:30pm. Sat July 18, 9:30am and Sun July 19, 5pm Tags: bob scarpelli, brand equity, colgate, compatability quotient, consumer spending, ddb worldwide, et now, india, manchester united, mulund, o&m india, piyush pandey, prasoon joshi, rediffusion 1 Downloads - Last from: http://downthisvideo.com/ (Your Blog here!)
[View \| Download]	Brand Equity EP 5 SEG 1 By prashantdr Brand Equity is ET NOW's advertising and marketing weekly feature show. Brand Equity presents news, expert opinions, reviews and commentary on India's advertising and marketing industry. In this episode, Brand Equity takes a look at consumer spending habits across 6 Indian metros, looks at corporate relationships in a new light, meet DDB's Bob Scarpelli, exposes a scam advertisement, covers the launch of Man United Cafe in Mulund, Mumbai and takes a look at two of Piyush Pandey's favourite commercials. Original Airing Date: Wed, July 15, 2009 07:30pm, 10:30pm. Sat July 18, 9:30am and Sun July 19, 5pm Tags: bob scarpelli, brand equity, colg..., compatability quotient, consumer spending, ddb worldwide, et now, o&m india, piyush pandey, prasoon joshi, rediffusion 1 Downloads - Last from: http://downthisvideo.com/ (Your Blog here!)